Map the conversations
Paste your site. We draft personas and map who is asking what, at each stage of the decision.
ChatGPT Ads campaign builder
Reach people while they’re still deciding.
ChatGPT is where people research, compare and shortlist. Refract is the ChatGPT Ads campaign builder for those conversations: personas, ad groups, context hints and ads in each market’s language, ready to upload.
- ✓ Exports to Ads Manager’s bulk upload
- ✓ Ads written in each market’s language
- ✓ First campaign free
Why ChatGPT is different
It’s not search, and it’s not social. It’s the middle.
Search catches the decision. Social interrupts before there’s intent. ChatGPT sits in between, where people explore a need and compare options. A copy of your Google Ads build misses most of those conversations.
Refract builds for funnel stages 2 to 5, and keeps a small group ready for everything else.
1 · Not looking yet
2 · Exploring the needChatGPT
3 · Comparing optionsChatGPT
4 · Close to decidingChatGPT
5 · Ready to buy+ search
How it works
Nine guided steps. One upload-ready file.
Build ad groups and hints
One ad group per conversation, 5–10 per campaign, each with context hints that describe the situation.
studio renter needs a sofa bedguests, no spare room
Write ads in every language
10–20 ads per group, written natively for each market, previewed as they appear under an answer.
Export, launch and learn
Download one workbook for Ads Manager’s bulk upload. Import results back, and the intelligence grows.
campaigns · ad groups · ads
Conversation Intelligence
See which conversations you’re winning, and which you’re missing.
- A live map of conversation themes around each website
- Rising and fading signals, with the evidence behind them
- Suggested hints, ad groups and ads, one click from the builder
- A location explorer to plan markets before you spend
Built from your campaigns, aggregate results and public signals. Nobody, including us, sees people’s chats.
One engine, two ways to work.
Guided, one question at a time
Plain-language choices, sensible defaults and tips along the way. One website, unlimited campaigns.
See the Solo planExpert mode, many clients, your brand
Dense tables, bulk edits, client profiles with their own intelligence, client viewers who only see their client, and a weekly brief for each.
See the Agency planQuestions
No. OpenAI doesn’t share chats with advertisers or with us. Conversation Intelligence is built from your own campaign setup, aggregate results you import, and public signals, and it’s labelled as an estimate.
Guides
Learn how ChatGPT Ads work
How much do ChatGPT Ads cost? CPC, CPM and budgets
What you pay for ChatGPT Ads depends on your industry, how you bid and how specific your ad groups are. Here's how pricing works, with a calculator to estimate your budget.
Read →Context hints vs keywords: what changes in ChatGPT Ads
ChatGPT Ads don't use keywords. Context hints describe the situations your ads are for. Here's how the two differ, and how to turn a keyword list into hints.
Read →Why scale ChatGPT Ads campaigns by conversation theme
One broad ad group is the easiest way to start and the hardest way to learn. Here's why scaled campaigns, with one ad group per conversation theme, work better in ChatGPT.
Read →Your first ChatGPT
campaign is free.
Up to 5 ad groups, ready to upload to Ads Manager.