Guided, one step at a time
Plain-language choices, sensible defaults and tips along the way. One website, unlimited campaigns.
See the Solo planChatGPT Ads campaign builder63 markets · 34 languages
Build ChatGPT Ads campaigns fast. Learn from every conversation.
Refract turns your website into a complete ChatGPT Ads campaign in minutes: personas, ad groups, context hints and ads for every market, ready for bulk upload. Then it shows you which conversations drive clicks and conversions, so each campaign is better than the last.
- Ready for Ads Manager’s bulk upload
- Ads in 34 languages across 63 markets
- Your first campaign is free
01Build
From your website to an upload-ready campaign, in minutes
Add your website and a sentence about what you sell. Refract drafts the rest, and you stay in control of every line.
- Step 01
Know your customers
Refract reads your site and drafts personas: your ICP, what they need and the words they use.
- Step 02
Map their conversations
See what each persona asks ChatGPT, from the first question to ready to buy, grouped into themes.
- Step 03
Build ad groups, hints and ads
Each theme gets its own ad group, with context hints and 10–20 ads, all within Ads Manager’s character limits.
- Step 04
Review and export
Refract checks claims, character limits and duplicates, then gives you one workbook for bulk upload.
One campaign is a start. The real gains come from covering every theme, in every market.
02 · Scale02Scale
Scale across themes, markets and languages
A scaled campaign has an ad group for each conversation theme. Your ads match what people actually ask, and your CTR and CPC show it. Refract builds those ad groups in bulk for any of the 63 markets where ChatGPT Ads run, with ads written in each market’s own language rather than translated word for word.
63markets where ChatGPT Ads run
34languages, written natively
5–10ad groups per campaign
10–20ads per ad group
العربيةDeutschEnglishNederlandsБългарскиPortuguêsΕλληνικάČeštinaDanskFrançaisEestiEspañolSuomiHrvatskiMagyarBahasa Indonesiaעברית
ÍslenskaItaliano日本語한국어LietuviųLatviešuBahasa MelayuNorskPolskiRomânăSvenskaSlovenščinaSlovenčinaไทยTürkçe繁體中文Tiếng Việt
- 015–10 ad groups per campaign, 10–20 ads per ad group
- 02Hints and ads in each market’s language, with an English line for your review
- 03A market explorer to compare countries before you spend
- 04Bulk edits and duplicate checks across every ad group
More ad groups also means clearer data. Each one reports on one kind of conversation, and that’s where the learning starts.
03 · Measure03Measure
See which conversations perform
Import your results from Ads Manager, or connect your Ads Manager API key to sync them. Refract reads them theme by theme: CTR, CPC, conversions and cost per acquisition for each ad group, compared with the rest of the campaign.
- 01Theme health: which themes beat the campaign average, and which fall behind
- 02Rising and fading signals, with how sure each one is
- 03Ads that are wearing out, flagged before performance drops
- 04Every number labelled as observed, modelled or benchmark, with the working shown
Theme healthExample · sofa bed campaign, UK
Guests in a small flat£1.42£38Beating average
Sofa bed vs futon£1.71£46In line
Comfortable every night£1.80£49In line
Where to buy online£1.96£52Ad wearing out
Delivery and assembly£2.35£71Behind
Numbers tell you what’s working. The next step is understanding who it’s working for.
04 · Know04Conversation Intelligence
Know your ICP by the conversations they have
Over time, Refract builds a picture of what converts for you: the themes that win, the conversations you haven’t covered yet, and how each one links back to the personas on your conversation map. It turns that into suggestions you can act on in one click.
- MapA live map of the conversations around each website, with gaps marked
- SuggestSuggested context hints, new ad groups and ad rewrites, one click from the builder
- TrackA track record showing whether past suggestions improved results
- BriefA weekly brief for each client: what changed, and the plan for next week
Built from your campaigns, aggregate results and public data. Nobody, including us, sees people’s chats.
Built for how you work
For small businesses and agencies
Many clients, one workspace
Bulk edits, client profiles with their own intelligence, viewers who only see their own client, and a weekly brief for each.
See the Agency planFAQ
Questions, answered
CTR, CPC, conversions, cost per conversion and spend, from your Ads Manager results, broken down by campaign, ad group, ad and country, and compared theme by theme.
No. OpenAI doesn’t share chats with advertisers or with us. Conversation Intelligence is built from your own campaign setup, aggregate results you import, and public signals, and it’s labelled as an estimate.
Refract gives you a workbook in Ads Manager’s bulk-upload format, plus CSV and other formats. You upload it in Ads Manager yourself, so nothing goes live without you.
The markets where ChatGPT Ads are available. Ads and context hints are written natively in each market’s language, with an English line for your review, and each language becomes its own campaign.
Logged-in adults on ChatGPT’s Free and Go plans, in markets where ads are available. Ads are not shown next to health, mental health or political topics.
Yes. Your first campaign is free, with up to 5 ad groups of 5 ads each, ready to upload.
Guides
Learn how ChatGPT Ads work
How much do ChatGPT Ads cost? CPC, CPM and budgets
What you pay for ChatGPT Ads depends on your industry, how you bid and how specific your ad groups are. Here's how pricing works, with a calculator to estimate your budget.
Read the guide →Context hints vs keywords: what changes in ChatGPT Ads
ChatGPT Ads don't use keywords. Context hints describe the situations your ads are for. Here's how the two differ, and how to turn a keyword list into hints.
Read the guide →Why scale ChatGPT Ads campaigns by conversation theme
One broad ad group is the easiest way to start and the hardest way to learn. Here's why scaled campaigns, with one ad group per conversation theme, work better in ChatGPT.
Read the guide →Your first campaign is free.
Up to 5 ad groups and 25 ads, ready to upload to Ads Manager.