Campaigns for the place people decide
Refract helps small businesses and agencies build ChatGPT Ads campaigns that fit how people actually use ChatGPT: describing a situation, comparing options and narrowing down a choice. It turns a website and a short brief into personas, a map of the conversations customers have, ad groups with context hints, and ads in each market's language, ready to upload to OpenAI Ads Manager.
Once the ads run, Conversation Intelligence shows which conversations you're winning, which you're missing and what to do next, worked out from your own results.
Built for conversations
ChatGPT is where people work out what they need. Refract plans campaigns around those conversations, stage by stage, instead of copying a search build.
Your data works only for you
Each client's intelligence comes from that client's own campaigns and results. We never read anyone's chats, and nothing is pooled unless you opt in to benchmarks.
Every number explained
Results are labelled Observed, Modelled, Estimated, Benchmark or Public data, and “Why?” shows the working. No black boxes.
No share of your ad spend
Clear plans in euros. You pay OpenAI for your ads directly, and Refract never takes a cut of your media budget.
Why we built it
ChatGPT Ads are new, and most first campaigns are a search build pasted into a different channel. They miss the conversations where people are still deciding. Building a proper conversation-first campaign by hand takes days per market and language, and agencies need to do it for every client.
Refract does that work in a guided flow, keeps every client separate, and learns from the results without sending anyone's data to data brokers or outside analytics services.
Refract is built in-house by a small product team based in Barcelona, Spain, working with small businesses and agencies that advertise inside ChatGPT. You can always reach the people who build it at info@refractads.com.