ChatGPT Ads cost calculator
See what a ChatGPT Ads budget could buy: clicks, impressions, conversions and cost per conversion, by industry and by how you build the campaign. No sign-up needed.
Estimate your ChatGPT Ads results
Pick your budget, industry and how you'll build the campaign. The estimate updates as you go.
Use your own CPC and CPM from Ads Manager
Based on ecommerce and retail ranges for a growing campaign. About $99 a day. These are planning estimates, not quotes: the auction in Ads Manager sets what you pay, and results vary by market, bid and ads.
How the estimate works
The calculator uses planning ranges for cost per click (CPC) and cost per 1,000 impressions (CPM). Across industries, CPC runs from 1 to 4 and CPM from 12 to 24, in your ad account's currency. Each industry has its own part of those ranges, and your campaign setup decides where in the CPC range you land.
- Clicks = budget ÷ cost per click
- Impressions = budget ÷ CPM × 1,000
- Conversions = clicks × your conversion rate
- Cost per conversion = cost per click ÷ conversion rate
Each result is a range: the low end of each price gives the optimistic figure and the high end the cautious one. Plan on the cautious end until you have your own results.
| Industry | Cost per click | CPM |
|---|---|---|
| Ecommerce and retail | 1.00–2.20 | 12–17 |
| Travel and hospitality | 1.40–2.80 | 14–20 |
| Local services | 1.50–3.00 | 13–19 |
| Education and courses | 1.40–2.80 | 13–19 |
| Health and wellness | 1.60–3.20 | 14–20 |
| Real estate | 1.80–3.40 | 15–21 |
| SaaS and software | 2.20–3.80 | 17–23 |
| Finance and insurance | 2.60–4.00 | 18–24 |
| Legal and professional services | 2.40–4.00 | 18–24 |
Campaign setups: Testing (1 to 3 broad ad groups), Growing (4 to 10 ad groups, one theme each), Scaled (10+ themed ad groups across markets). Read more about why scaled campaigns work differently.
Questions
How are ChatGPT Ads priced?
Ads Manager runs an auction. You can pay per click (CPC) with a maximum bid, pay per 1,000 impressions (CPM) for reach, or optimise for conversions with OpenAI's pixel while still paying per click. What you pay depends on how many advertisers want the same conversations, in the same market.
Why does the campaign setup change the estimate?
A broad ad group has to stretch to fit many different conversations, so its ads are a looser match. Specific ad groups, each built around one conversation theme, can answer the situation people describe more directly. The calculator assumes that makes them more likely to be clicked, so it places them lower in your industry's cost-per-click range. It's an assumption to test, not a promise.
How much should I spend to start?
Give each ad group enough clicks to learn from. A common rule of thumb is around 100 clicks per ad group before you judge it: five ad groups at about 2 a click is roughly 1,000 for the test. Use the calculator to check how many clicks your budget buys.
Why are my real results different?
Prices change with your market, bids, the quality of your ads and context hints, and the time of year. Once your campaign has a few weeks of results, open "Use your own CPC and CPM" and enter the numbers from Ads Manager for an estimate based on your own account.
Keep learning
Build your ChatGPT Ads campaign with Refract
Refract is a ChatGPT Ads campaign builder. Start with your website and a sentence about what you sell, and it takes you through:
- Personas and a map of the conversations your customers have
- One ad group per conversation theme, with context hints and ads
- Ads in each market's own language, checked against Ads Manager's limits
- A file ready for bulk upload to OpenAI Ads Manager