Blog
Notes on ChatGPT Ads
How to plan, build and measure campaigns for the conversations people have in ChatGPT.
10 October 2026
ChatGPT Ads are a mid-funnel channel. Plan them that way.
Search catches the decision and social interrupts before there's intent. Conversations in ChatGPT sit in between, so the campaign structure has to change.
Read →8 October 2026Writing context hints that match real conversations
Context hints describe the situation a person is in. Here's how to write ones that are specific, natural and easy to match.
Read →6 October 2026Why Refract never sees your customers' chats
Conversation Intelligence is built from your own campaigns and results, and from open data we processed ourselves. Here's how, and why we chose it.
Read →