Every client gets its own Conversation Intelligence, learning from each campaign you run. No share of your ad spend, ever.
Try one campaign free, or pay per campaign.
Exactly what each plan includes. The same limits apply inside the app.
| Included | Free | Pay as you go | Solo | Agency | Agency Scale |
|---|---|---|---|---|---|
| Price | |||||
| Price | €0 | €39 per campaign | €49 / month | €149 / month | €249 / month |
| Yearly billing (20% off) | – | – | Included | Included | Included |
| Limits | |||||
| Campaigns | 1 | 1 per campaign bought | Unlimited | Unlimited | Unlimited |
| Clients (brands) | 1 | 1 | 1 | Up to 10 | Up to 30 |
| Extra clients | – | – | – | €15 / month each | €15 / month each |
| Team seats | 1 | 1 | 1 | 5 | 12 |
| Extra team seats | – | – | – | €12 / month each | €12 / month each |
| AI runs | 40 for the campaign | 80 per campaign | 300 / month | 1,500 / month | 3,000 / month |
| AI run top-ups (500 for €25) | – | – | Included | Included | Included |
| Ad groups per campaign | Up to 5 | Up to 30 | Up to 30 | Up to 30 | Up to 30 |
| Ads per ad group | Up to 5 (25 per campaign) | Up to 20 | Up to 20 | Up to 20 | Up to 20 |
| Campaign builder | |||||
| Guided and expert builder | Included | Included | Included | Included | Included |
| Personas, conversation map, context hints and ads | Included | Included | Included | Included | Included |
| Ad copy in each market's language | Included | Included | Included | Included | Included |
| Market explorer (uses AI runs) | Included | Included | Included | Included | Included |
| Bulk-upload export for Ads Manager (workbook, CSV, API files) | Included | Included | Included | Included | Included |
| Conversation Intelligence | |||||
| Preview with sample results | Included | Included | Included | Included | Included |
| Import real results (CSV) or sync Ads Manager | – | – | Included | Included | Included |
| Theme health, signals, suggestions, ad wear-out | Sample only | Sample only | Included | Included | Included |
| Persona scorecard, markets and forecasts | Sample only | Sample only | Included | Included | Included |
| Weekly brief | Sample only | Sample only | Included | Per client | Per client |
| Benchmarks (opt-in) | – | – | Included | Included | Included |
| Clients and team | |||||
| Client viewers who see only their client | – | – | – | 5 free per client | 5 free per client |
| Client admins (use a team seat) | – | – | – | Included | Included |
| Invites with your own message | – | – | – | Included | Included |
| Data and support | |||||
| Export or delete a client's data | Included | Included | Included | Included | Included |
| Support | Priority email | ||||
| Onboarding session for your team | – | – | – | – | Included |
Each time Refract reads a website, drafts personas, maps conversations, plans ad groups, suggests hints or writes a batch of ads, that's one run. A full campaign usually takes 20 to 30.
Building pauses until the next month, or you add 500 more runs for €25. Everything you've built stays where it is.
Everyone on your agency team, and each client admin. Each client also gets 5 free viewer seats, so clients can follow their own campaigns at no cost.
No. You pay OpenAI for your ads directly, and Refract never takes a share of your media budget.
Prices in euros, before VAT. Cancel any time. Your ad spend is paid to OpenAI directly. See the terms.