1. The service
Refract helps you plan and build campaigns for ChatGPT Ads: personas, conversation maps, ad groups, context hints and ads, exported as files for OpenAI Ads Manager, plus Conversation Intelligence on the results you import or sync.
Refract is independent and is not affiliated with, endorsed or sponsored by OpenAI. ChatGPT and OpenAI are trademarks of OpenAI. You need your own OpenAI Ads account to run ads, you upload and launch campaigns yourself, and your ad spend is paid to OpenAI directly under OpenAI's terms.
2. Business use
Refract is for businesses and professionals. You confirm you are using it for your trade, business or profession and not as a consumer. You must be at least 18.
3. Accounts and access
Keep your sign-in details safe and tell us straight away if you think someone else has used your account. You are responsible for what happens under your account and for the people you invite.
Workspace owners and admins control who can open each client. Client viewers and client admins only see the client they were added to. Each seat is for one named person; don't share sign-ins.
4. Plans, prices and payment
Plans and what each includes are listed on the pricing page, which forms part of these terms. Prices are in euros and exclude VAT, which is added where it applies. Today: Free (one campaign), Pay as you go (€39 per campaign), Solo (€49 a month), Agency (€149 a month) and Agency Scale (€249 a month), with yearly billing at 20% off, extra clients at €15 and extra seats at €12 a month, and 500 extra AI runs for €25.
- Subscriptions are paid in advance, monthly or yearly, through Stripe, and renew automatically until cancelled.
- Upgrades and added clients or seats take effect straight away, and Stripe charges or credits the difference for the rest of the period.
- You can cancel any time from Plan and billing. Your plan then stays active until the end of the period you have paid for, and the workspace moves to Free. Nothing you built is deleted; anything above the Free limits stays visible but you can't add more.
- Payments already made are not refunded, including for unused time, campaign credits or AI runs, except where the law requires it.
- Pay-as-you-go credits are used when you start a campaign. Extra AI runs are used after your monthly runs and don't expire while your account is open.
- If a payment fails, Stripe retries it. If it still fails, we may move the workspace to Free.
- We may change prices. We will tell account owners at least 30 days before a change applies to an existing subscription, and it applies from your next renewal.
5. Limits and fair use
Each plan has the limits shown on the pricing page, including AI runs, clients, seats, campaigns, ad groups and ads. We also limit how often some actions can be repeated, to keep the service fast and safe for everyone. We may pause access that is clearly abusive or automated.
6. Your content and data
You own what you put into Refract and what Refract produces for you: campaign content, exports and the analysis of your results. You give us permission to host, process and display it only to provide and secure the service. We don't use one customer's content for another.
You are responsible for having the right to use the websites, text, images and data you add, and for adding personal data lawfully. When you add data about your clients or invite their people, you act as controller and we process that data for you under the data processing agreement at /dpa, which forms part of these terms.
You can export a client's data or delete it at any time. When an account is closed, we delete its data within 30 days.
7. AI-generated content and estimates
Personas, conversation maps, hints, ad copy and market estimates are generated with AI and can be wrong, incomplete or unsuitable. Review everything before you publish it. You are responsible for your ads and landing pages, including following OpenAI's advertising policies and the laws that apply to your advertising, such as consumer-protection, comparative-advertising and sector rules.
Forecasts, benchmarks, signals and suggestions are estimates based on the data available. They are not promises of results, and Refract does not guarantee any level of reach, clicks, conversions or return.
8. Acceptable use
Don't use Refract to:
- create ads or content that are illegal, misleading, discriminatory or harmful, or that break OpenAI's advertising policies;
- upload malware, or try to access accounts, workspaces or data that aren't yours;
- scrape, copy or resell the service, or reverse engineer it except where the law allows;
- get around plan limits, share seats, or overload the service;
- upload sensitive personal data about individuals that the service doesn't need.
9. Other services
Refract connects to services run by others, such as OpenAI Ads Manager and Stripe. Their own terms apply to your use of them, and we are not responsible for their availability or changes. If you connect an Ads Manager account, you confirm you are allowed to give Refract read access to its reports.
10. Our rights
Refract's software, design, brand and documentation belong to us. These terms give you the right to use the service during your subscription; they don't transfer any ownership. If you send us feedback, we may use it freely.
11. Availability and changes
We work to keep Refract available and reliable, but we don't guarantee it will be uninterrupted or error-free, and we may pause it for maintenance. We may improve or change features. If we remove something material from a paid plan, we will tell account owners in advance.
12. Suspension and closing an account
You can stop using Refract and ask us to close your account at any time. We may suspend or close an account that breaks these terms, doesn't pay, or puts the service or other customers at risk. Where we can, we will warn you first and give you 30 days to export your data.
13. Liability
Refract is provided as is. To the extent the law allows, we exclude all implied warranties, and we are not liable for indirect or consequential loss, lost profit or revenue, lost data you could have exported, or the results of your advertising. Our total liability in any 12 months is limited to the amount you paid Refract in those 12 months.
Nothing in these terms limits liability that cannot be limited by law, such as for fraud or wilful misconduct.
You agree to cover any claims made against Refract because of your ads, your content or your breach of these terms.
14. Confidentiality
Each of us will keep the other's non-public information confidential and use it only for this agreement, except where the law requires disclosure.
15. Law and disputes
These terms are governed by Spanish law. The courts of Barcelona have jurisdiction, unless the law gives you the right to go to another court. Before going to court, please email us so we can try to resolve the issue.
16. Changes to these terms
We may update these terms. We will tell account owners by email at least 30 days before material changes take effect; continuing to use Refract after that means you accept them. Last updated: 17 October 2026.
17. Contact
Questions about these terms: info@refractads.com.